Jan. 20, 2022

#142 Tim Vasilakis, Founder and CEO at The Athenian, on Pivoting to a Dark Kitchen

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Tim Vasilakis, Founder and CEO of The Athenian street food brand, explains how he pivoted his business into a dark kitchen. Through their award-winning gyros, The Athenian has grown from a humble market stall to a small network of locations, earning the title ‘Deliveroo Restaurant of the Year 2020’. 

In this episode, we discuss reconsidering the positioning of your business, the rise of dark kitchens, focusing on your best dishes, their generous employee loyalty scheme – and the mouthwatering Greek cuisine. 


‘Born a Crime’ by Trevor Noah: https://www.amazon.com/dp/0399588191 

The Athenian’s Instagram: https://www.instagram.com/theathenianuk/ 

The Athenian Plant Based’s Instagram: https://www.instagram.com/theathenianukpb/ 

Tim’s LinkedIn: https://www.linkedin.com/in/tim-vasilakis-4275b5108

The Athenian: https://www.theathenian.co.uk/

#126 Simon Mitchell, CEO at KERB Food, on Nurturing Future Food Businesses: https://hospitality-mavericks.captivate.fm/episode/126 

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