May 6, 2021

#105 Perry Haydn Taylor, Founder of bigfish, on the Startup Mentality

“Think big, dive deep, swim fast” is the motto today’s guest lives by. Perry Haydn Taylor is the Founder of bigfish, an award winning brand, design and marketing consultancy that isn’t afraid to challenge the status quo. Working with the likes of Sipsmith, Kallo, Tyrells, Whole Earth and Gü Puds to name a few, I’m excited to hear more about Perry’s journey and his philosophy on the ‘the Startup Mentality’.

Listen to our conversation as we explore what makes a maverick brand, and why we need to challenge our clients more. We also discuss unf**king the planet, documentaries, measuring ambition, being obsessed with your product – and our bookshelves. 


Bigfish: https://www.bigfish.co.uk/ 

Perry’s LinkedIn: https://www.linkedin.com/in/perry-haydn-taylor-1370669/ 

Seaspiracy Documentary: https://www.youtube.com/watch?v=1Q5CXN7soQg 

Fishlove: http://fishlove.co.uk/

All Plants: https://allplants.com/

Biscuiteers: https://www.biscuiteers.com/

Tuck Trucks: https://tucktrucks.co.uk/

‘Eating The Big Fish’ by Adam Morgan: https://www.amazon.com/Eating-Big-Fish-Challenger-Compete/dp/0470238275

‘Good To Great’ by Jim Collins: https://www.amazon.com/Good-Great-Some-Companies-Others/dp/0066620996/

One Fine Dine: https://onefinedine.com/

#46 The Importance of Net Profit with Charlie McVeigh: https://hospitality-mavericks.captivate.fm/episode/46-the-importance-of-net-profit-with-charlie-mcveigh

Freddie’s Flowers: https://www.freddiesflowers.com/

‘Drawdown’ by Paul Hawken: https://www.amazon.com/Drawdown-Comprehensive-Proposed-Reverse-Warming/dp/0143130447/

Project Drawdown: https://drawdown.org/

#20: Your Brand as Your Promise With Cliff Ettridge, Partner at The Team: https://hospitality-mavericks.captivate.fm/episode/20-your-brand-as-your-promise-with-cliff-ettridge-partner-at-the-team 

Connect with the podcast:

Join the Hospitality Mavericks newsletter: https://rb.gy/5rqyeq  

Join the GameChanger Facebook Group: https://bit.ly/2GAvr2W

Please help us getting better by filling out the feedback survey on the podcast show here: https://bit.ly/37aIm5n 

A big thank you to our sponsor Bizimply who are helping progressive leaders and operators making every shift run like clockwork. Head to our website at www.bizimply.com or email them directly at advice@bizimply.com.

This podcast uses the following third-party services for analysis:

Podcorn - https://podcorn.com/privacy
Chartable - https://chartable.com/privacy