Whether you are a global organization or a small independent, we all need an Employer Brand that reflects the business authentically. Bryan Adams is the CEO and founder of Ph.Creative, a global employer branding agency, working with clients like Continental, Apple and Nike. Bryan is also co-author of two books, ‘Getting Goosebumps’ and ‘Give & Get Employer Branding’.
In this conversation, Bryan and I discuss how to make your brand stand out, shape your reputation, and bring clarity to your proposition as an employer. We also discuss the power of communicating challenges and adversity, considering your company's ‘citizenship’, and having a strong, simple employee value proposition.
‘Getting Goosebumps’ by Bryan Adams and Dave Hazlehurst: https://www.amazon.co.uk/dp/0993022154
‘Give & Get Employer Branding’ by Bryan Adams and Charlotte Marshall: https://www.amazon.co.uk/gp/product/B084ZCJWTJ/
‘Peak’ by Chip Conley: https://www.amazon.co.uk/dp/0787988618
‘Black Box Thinking’ by Matthew Syed: https://www.amazon.co.uk/dp/1473613779
‘A Ride of a Lifetime’ by Bob Iger
Hospitality Mavericks Reading List: https://www.hospitalitymavericks.com/p/reading-list/
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