#111 Rob Liddiard, Co-founder of Yapster, on Social Leadership

How digitally visible are you with your staff? In today’s episode, we explore the new era of leadership that’s been shaped by how we use technology – the social leader. Rob Liddiard, Co-founder and CEO of Yapster, share what you can do with technology to help you lead your team and scale your communication.

Founded in 2015, Yapster is a fully integrated mobile communications platform, designed for frontline colleagues who don’t have company email addresses. The platform is used by many of the most recognisable frontline organisations known to the public, including BrewDog, Caffè Nero, Krispy Kreme and Wagamama. 

Listen to find out more about Yapster’s influence score, gamifying sales, the role of data in leadership, micro efforts – and polo shirts.

Links:

• Yapster: https://www.yapster.info/
• ‘Good To Great’ by Jim Collins: https://www.amazon.co.uk/Good-Great-Jim-Collins/dp/0712676090/ 
• Scotty Mills: https://twitter.com/scotty_mills07 
• ‘The Advantage’ by Patrick Lencioni: https://www.amazon.co.uk/dp/0470941529/ 
• ‘Taking People With You’ by David Novak: https://www.amazon.co.uk/Taking-People-You-Things-Happen/dp/1591845912/ 
• ‘The Great CEO Within’ Matt Mochary: https://www.amazon.co.uk/Great-CEO-Within-Tactical-Building/dp/0578599287/  
• ‘The Hard Thing About Hard Things’ by Ben Horitz: https://www.amazon.co.uk/Hard-Thing-About-Things-Building/dp/0062273205/  
• ‘Atomic Habits’ by James Clear: https://www.amazon.co.uk/Atomic-Habits-Proven-Build-Break/dp/1847941834 
• #104 Charlotte Purvis, Author, on the Customer Communication Formula: https://hospitality-mavericks.captivate.fm/episode/104 
• Rob’s email: rob@yapster.co.uk 
• Rob’s LinkedIn: https://www.linkedin.com/in/robertliddiard/ 
• Rob’s Twitter: https://twitter.com/rjliddiard 

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