Welcome to this special edition podcast series, EXPANSION THROUGH CULTURE - The Scandi Way, Brought to you by Ziik and powered by Hospitality Mavericks. Facing the toughest challenges in history, some hospitality operators not only survive but emerge stronger by mastering the art of people and culture! Meet the Scandinavian Maverick Leaders and organisations that master this art. We take a peek inside their organisational playbooks! We learn how they build cultures as they scale their businesses, lead teams, and how they use this to gain a competitive edge that lasts.