PURPOSE & DIRECTION WORKSHOP
Define and leverage your organisation’s difference (YOUR Culture) in the white-noise of today’s competitive marketplace
In today's marketplace, it is no longer enough to have a perfect product and brand - you have to be the best.
The best of the best companies and leaders understand that you can’t win if you don't have engaged employees that ensure that the customers get great value in every interaction with your business. This can only happen if you have a unique culture compared to your competitors - a culture that both employees and customers love and support. This starts with the leadership ability to communicate and explain the business purpose and direction clearly.
This half-day session will take you and your team through the process of defining your purpose and positioning as well as strategising around your culture. Emphasising employee and consumer perceptions, this workshop is designed to uncover what makes your organisation unique and how you can leverage your difference to grow your organisation internally and externally.
Your brand story - Defining Your Difference - why should employees or customers care?
Clarify your brand's purpose - why are we here
Brand as your employee and customer value propositions
Brand as your key bottom-line driver
Brand as the responsibility of your CEO and board
The brand and culture is the heart and soul of your organisation
Brand as your day to day blueprint for company behaviours and values
Leveraging your brand - Market Positioning for employees and customers
Last thoughts and action plan
Clarity on your organisation's purpose and direction
Alignment within the leadership team on your purpose and direction which is a starting point for building a culture that stands out
A first draft purpose and position statement which can be communicated clearly to your people
Tools to continue to crystalise your purpose and position statement
Who is this for
For any leadership team that believes that purpose and culture are the special ingredients for achieving a competitive edge now and in the future.
Our workshop includes materials, frameworks and tools to guide your team through establishing (or re-establishing) brand differentiation.
The Hospitality Maverick Delivery Team
To bring this to life with maximum impact, you will be in the safe hands of leadership and culture specialists with over 100 years of collective experience from brands like McDonald’s, Mars and many others.
Avoid being another faceless hospitality and restaurant business struggling on the high street and invest in your culture to ensure that you achieve short and long term success and impact.
51- 150 Employees
We work with you on a no outcome, no charge basis
This is including workshops, pre-work and follow up.
Any costs for travel, accommodation, the hiring of venue/training facilities and refreshments to be provided/covered by the client.
We dare you to be different...