CULTURE BOOK - THE BOOK OF BELIEFS AND BEHAVIOURS
You’re in a leadership position in the Hospitality and Restaurant Industry – you properly the part of a leadership team with the ambition to grow and more importantly build a brand who both employees and customers love and support.
We have learnt that there are many factors you need to master to achieve this. But a common determinant of success a leader is their ability to build a strong culture. This makes the business unshakeable and able to better withstand whatever happens in the internal and external environment. Yes, the ‘fluffy-stuff culture’ is your real competitive advantage. It is what we here at Hospitality Mavericks call the special sauce that gives you the edge and sets you apart from the rest of the pack.
Let’s be clear. Building great culture is not about setting up a ping-pong table in the break room or bringing your dog to work and access to meditation on tap.
We are firm believers in the validity of phrases like “culture eats strategy”, “your culture is your brand” and “culture is the way you think, act and interacts with your core values”.
Culture is the way the business core values are lived on a day-to-day basis. But in our experience leaders often ask how do we make these lived by employees.
We can help you do this by assisting you in formulating writing your own - Culture book - The Book of Beliefs and Behaviours. This is based on the simple formula that Beliefs + Behaviour = Culture.
This is not another employee handbook which will end in the bottom of the desk drawer. This is a book you can use actively to hire, promote, fire and developed a stronger system and processes as well as make better leadership decisions.
We will work with you to establish a set of beliefs and behaviours to back up your purpose and direction and make sure that everyone lives the core values.
Many very successful organisations like Pret A Manger, Hard Rock Café, Patagonia, Southwest Airlines and McDonald’s apply this approach as the core of how to lead and build their cultures and achieve outstanding business results and positive impact on the world.
The process for getting your Book of Behaviours and Beliefs out into the world;
Meeting 1 with the leadership to extract the information we need to kick start the process
Meeting 2 with frontline managers and employees to ensure we get everyone engaged and pick up their stories
We write up Version 1.0 of your Book of Behaviours and Beliefs
You get it back for feedback from your team - frontline employees
We update any changes and send it back to you
You approve a first official - ready for the print version
You celebrate, publish and share with the team and the world
Clarity on what makes your culture special
Alignment within the leadership team and employees what are the stories that are the pillars of your business
The first version of your culture book, which can be shared with the internal and external world
Tools to continue to crystalise and communicate your culture
Who is this for
For any leadership team that believes that purpose and culture is the special ingredients for achieving a competitive edge now and in the future.
Our workshop includes materials, frameworks and tools to guide your team through getting your first book of behaviour and beliefs.
The Hospitality Maverick Delivery Team
To bring this to life with maximum impact, you will be in the safe hands of leadership specialists with collective experience from brands like McDonald’s, Mars etc.
Avoid being another faceless hospitality and restaurant business struggling on the high street and invest in your culture to ensure that you achieve short and long term success and impact.
We work with you on a no outcome, no charge basis
This is including workshops, pre-work and follow up.
Any costs for travel, accommodation, the hiring of venue/training facilities and refreshments to be provided/covered by the client.
If you want us to help with the design and printing of the book etc. we will charge for this separately.
We dare you to be different...